Package Design for Line Extension
This project included two separate line extensions—hair care and hair styling products. All of the products needed to relate back to the original release of the shipper, color bottle and developer. I followed this project from initial renders to putting designs into mechanicals. I was able to work cross functionally with creative and marketing leadership. Colors from the brand palette were chosen to differentiate the products, creating user accessibility between multiple products.
Brand
Colorsmith
My role
Art direction
Packaging design
Strategy
Limited Edition Holiday Shipper
Around the winter holidays, eSalon will celebrate the occasion by creating special, holiday-themed packaging. After researching past shipper designs, I found that red was not a color we had used, so I came up with this candy cane motif. For the main graphics, I used a brush pen to draw the exterior gift bow and the main interior message. I made these both vectors so that I could retain the texture but preserve the print quality. I was the owner of this project from concept to mechanicals with collaboration from our Art Director, and Packaging and Merchandise Designer.
Brand
eSalon
My role
Lead design
Packaging design
Hand lettering
