Hand Lettering for Breast Cancer Awareness Walk
As a company, eSalon annually participates in Breast Cancer Awareness month by raising money and participating in a local fundraising walk. I created a shirt design for all eSalon participants to wear for the BCA walk. The copywriter provided the content, and I used a brush pen and paper to create the main design. The texture was simplified to ensure quality with the printing, and a hashtag was added in the brand typeface.
Brand
eSalon
My roles
Lead design
Hand lettering
Quality assurance
Seattle Art Museum Hand Lettered Tote Bag
Before I was in the beauty space, I worked in the museum world. With the Seattle Art Museum, they wanted a design to feature on a tote bag which would be coupled with a museum membership, incentivising people to renew or sign up for a membership.
To create this design, rather than using my brush pens, I used a paint brush and ink, as it felt closer to the artwork that lived at SAM. The lettering was expressionistic and bold, anchored with the museum logo in the bottom center.
Brands
Seattle Art Museum
My roles
Lead design
Hand-lettering
Quality assurance